Who we are
We are a beauty distributor for professional hair products, with a portfolio of premium and exclusive brands, and we offer the experience and confidence of the union of professionals in the area of distribution and the
We believe in innovation and technology in the industry and seek to be the link that brings informative education and news, keeping the cycle between professionals and consumers alive, full of energy, and updated.
We want to partner with businesses that want to innovate, create, grow and develop meaningful relationships with modern consumers.
We want to be your business innovation partner!
NewCo Beauty is our retail store located in Coral Gables - Miami - that offers professional products and brands in the beauty industry. Customers come to NewCo because they know that we are a one-stop shop where they can find the best options to take care of themselves: haircare, skincare, nails, wax, tools, accessories and even the most well-known brands for candles and home fragrance.
Our group of companies was born from the dream to make clients feel confident and beautiful, from inside out. It all started in 2004 in Brazil, with Casa Phytoca, a Esthetic Center with a top of mind quality in products and services, a personalized treatment, and a pleasant environment. Over the years, our customers started to ask for us to amplified the services available at our salon, and that's how we became a complete beauty center that offers the best and newest treatments and services for hair, nail, aesthetics and spa.
Here you can find out more about our salon in Brazil: